| Article 267-2 - A day out with Michelin |
A day out with Michelin
Go www.worldofbiketyres.com and "Downloads" then "Michelin Pilot Road 3 Trade Launch", to read Adam's report on what he rightly describes as a uniquely different approach to introducing a motorcycle tyre product to a highly influential audience !
To set the scene, Michelin's top "moto-people" in the UK kicked-off by welcoming a group of leading Dealers to a smart hotel for dinner and overnight, before the big day at Bedford Autodrome, where an early start to a full schedule, last Friday, began with a presentation of the immediately successful Michelin Pilot Road 3 sport/touring tyre. Read more in Adam's article.
But what awaited the customer team afterwards was "something else", as a selection of fantastic automobiles were rolled out and made available for some serious driving around the Autodrome circuit, under the watchful eyes of the world famous PalmerSport organisation !
Think BMW, Caterham, Porsche, and you have the picture !
Full marks to Michelin for a stunning new "take" on a well trodden path !
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