| Article 260-3 - Ducati masterpieces |
Ducati masterpieces
Dunlop's Business News Service wanted to know how Ducati motorcycles become masterpieces. And the Italian manufacturer had a ready response to the question !
"Breathtaking, impeccable attention to detail, always. Ducati motorcycles have a look that is unmistakable; their design is one of the key driving forces behind their stunning success, their style ensuring they stand out at motorcycle shows, in the paddocks and - above all - on roads worldwide. Everything stems from a renewed strategic focus on product development."
Ducati continued. "It takes three years for a new motorcycle to get from the drawing board to the showroom. Over 1000 days of painstaking attention to detail: every single component must be lighter than the last and, gram by gram, the weight loss can amount to as much as 10 kilograms.
Then, as part of a component optimization policy, there is a sharp focus on the aesthetics of the individual parts, even those which are not directly visible!" Ducati concludes.
|
|
|
