| Article 207-3 |
Dunlop's Motorcycle Team have been through a revolutionary change with their product portfolio, creating a completely new range within the last three years. With three new products already this year, Motorcycle Manager, Lisa Faulkner, decided it was time to give nearly 200 Dunlop dealers, and their sales teams, the chance to experience, for themselves, new Sportmax SportSmart and equally new Sportmax GP Racer D211, believing that familiarity with a product, empowers tyre sales people to confidently steer consumers towards the "right tyre for the job".
Anticipating that the "right tyre" is frequently going to be SportSmart, in particular, Lisa Faulkner sees the new Sportmax as a big seller in 2010, and beyond, with "superb feedback from our (Ticket To Ride) guests" making the two day Silverstone event more than worth the time and effort put in by her Team. |
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